Bulletin content




Bulletin Nr. 2022 / 1   (Feb)

Available Bulletins: Bulletin Nr. 2022 / 5 (October) Bulletin Nr. 2022 / 4 (August) Bulletin Nr. 2022 / 3 (June) Bulletin Nr. 2022 / 2 (April) Bulletin Nr. 2022 / 1 (February)

Welcome to our new PromoTron Bulletin for promotional industry!

Find out more about PromoTron platform, the suppliers involved and data updates, the latest published Ready2Go campaigns and new features of the TronShop platform. And what's on our roadmap for 2022.
We would love your feedback - if you have ideas for further bulletin and industry analysis that would be of interest to you, please feel free to contact us at sales@promotron.com. Thank you.

PromoTron in Numbers

354Kproducts
21integrated
suppliers
276customers in28EU countries
TOP 5 countriesSpain, Germany, Czech Republic, Portugal, Slovakia

PromoTron Performance

between October 2021 and January 2022

27.8M
visits in webshops
7.5M
virtual samples
3.6M
products in all webshops
1.4M
sent e-mails

TronLogo Performance

between October 2021 and January 2022

7.5M virtual
samples
224K user
interactions
30.6K uploaded
logos

Virtual samples of TOP suppliers

Mkto Catal Importaciones, s.l.4 963 489
PF Concept International B.V.620 406
Mid Ocean Brands B.V.569 356
Paul Stricker, S.A.377 573
Xindao B.V.266 377

Virtual samples statistic for all suppliers

Makito is the first importer that deploy TronLogo on its own webshop. This allowed distributors to create virtual samples for their customers over the entire collection. The tool became very popular quickly!

TronShop Performance

between October 2021 and January 2022

27.8M page
visits
15K print calculations
with the value of 2.1M EUR added to
shopping carts
430K fulltext
searches
4.8K online orders
and inquiries
3.6M products in
all webshops
1.3M EUR
online turnover in TOP 20 webshops
23.6K created
shopping carts
3.7K registered
end-customers

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TOP 5 Visited Categories in TronShops

T-Shirts 32.5%
Ballpoint Pens 29.4%
Poloshirts 14.7%
Sport Bottles 12.1%
Diaries 11.3%
Monthly Summary Visits TOP 20 Visited Categories
Product Visits by Suppliers TOP 50 Visited Products

TronMessenger Performance

between October 2021 and January 2022

8 new supplier’s
campaigns
317 campaigns sent
by distributors
3.5K generated
leads
1.4M e-mals
sent
87% successfully
delivered
9.3% email
views
1.3% email
clicks

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Suppliers & Products

Newly integrated suppliers and products

complete collection
372 products
product data in
5 languages
English, German, Spanish, French, Italian
  • virtual samples for ca. 50% products (rest waiting for data)
  • without stock availability yet (waiting for data)
  • without online print calculation yet (waiting for data)
Schwarzwolf +Vanilla Season + Pierre Cardin
506 products
product data in
2 languages
English, Czech
  • virtual samples to be implemented (waiting for data)
  • integrated stock synchronization (every 1 hour)
  • without online print calculation yet (waiting for data)


View all suppliers database Join as Supplier



The latest involved suppliers


Product novelties for 2022

Newly imported products
from 1 Dec 2021: 1640 models | 5390 SKUs
Supplier New Models New SKUs
Mkto Catal Importaciones, s.l. 411 1329
Paul Stricker, S.A. 183 1035
PF Concept International B.V. 201 823
Toppoint B.V. 140 545
Mid Ocean B.V. 238 493
Anda Present Kft. 220 389
MALFINI, a.s. 20 325
Xindao B.V. 81 198
Giving Europe B.V. 50 101
Clipper B.V. 41 83
PAR BAKUŁA sp.j. 51 61
TejoBrinde Lda. 4 8

Awaiting updates:

L-Shop-Team - new data delivered, already in process
Inspirion - we are waiting for new data (promised, not confirmed yet)
JUNG 1828 - we are waiting for new data (promised, not provided yet)
Elastoform - we are waiting for new data (not confirmed yet)
Halfar System - we are waiting for new data (not confirmed yet)
Helma 365 - we are waiting for new data (collection 2023)
GRASPO CZ - we are waiting for new data (collection 2023)

Ongoing negotations with suppliers



Join as Supplier

Focus on product categories and suppliers in the next 3-6 months based on survey among our customers and their needs


  • Textiles & Apparel - Cotton Classic, Goya, Daiber, UTT, Falk & Ross, Livedesign, JHK, James & Nicholson, Tee Jays ...
  • Writing industruments - Prodir, BIC, UMA Pens, Adore Pen, Maxema ...
  • Calendars & Diaries (CZ) - Baloušek, Graspo CZ, Presco Group...
  • Bags - Lynka, Svět Tašek, Van Gillern ...
  • Ceramics & Mugs - Ivory Ceramics ...
  • Sweets - Eurosweet, Sweetware, Endulzarte, Sellot ...
  • Premium Products - Caps, Bags, Drinkware, New Wave Group ...

TronMessenger's latest campaigns

Fairtrade™ Collection

Mkto Catal Importaciones, s.l.
EN ES
I want to send this campaign

Green Future

TejoBrinde - Comércio de Brindes Promocionais, Lda.
EN
I want to send this campaign

Mugs go friendly

Mkto Catal Importaciones, s.l.
EN NL FR DE IT PT RO ES
I want to send this campaign

Conscious Products

Mid Ocean Brands B.V.
I want to send this campaign

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TronLogo Updates

Newly templated products between October 2021 and January 2022

Summary: 4 163 processed + 3 809 approved
Supplier Processed Approved
Mid Ocean Brands B.V. 1677 1599
PF Concept International B.V. 1363 1160
Mkto Catal Importaciones, S.L. 645 610
Xindao B.V. 346 337
Troika Germany GmbH. 94 93
Paul Stricker, S.A. 31 10

Current and planned templating

  • complete templating of textiles (new)
  • complete re-templating of all products with new hi-res EPS resources
  • total queue: ca 4000 items
  • estimated completion date:
    End of February 2022
  • preparing the data processing
  • preparing templating of their products
  • estimated completion date:
    Middle of March 2022
  • processing of all 2022 novelties
  • verification and re-templating of 2021 products
  • waiting for data processing
  • estimated completion date:
    End of March 2022
  • processing of own brands Schwarzwolf, Vanilla Season and Pierre Cardin
  • waiting for data from supplier

TronShop Features

Released features
in the last 3 months

  • New service TronAPI with Purchase Order management system containing universal industry-wide API bridge to suppliers' ERP systems - already integrated with Makito
  • New payment gateway: IfThenPay (PT)
  • Generation of PDF with Order detail for e-mail confirmation
  • Automatic margin-markup calculations in price policy settings
  • Closer integration between TronCalculator and TronLogo
  • Significant webshop platform performance optimalization
  • And solving many small bugs (it was our important focus in the last months)

Planned features
in the next 3 months

  • Extension of TronAPI and integration with:
    PF Concept + Paul Stricker + Mid Ocean
  • Own categories in webshop with own custom product selections (via collections)
  • Adding "supplier" filter for product categories in webshop (for more focused product pages)
  • New Cookie bar - to comply with new GDPR requirements
  • Support for own products - batch importing from "online" excel
  • Full Google Analytics pre-integration

PromoTron ROADMAP 2022

1Q2022

Launch TronAPI

  • automatic order transfer from TronShop to supplier
  • already integrated with Makito
  • awaiting for integration with PF Concept, Paul Stricker and Mid Ocean
2Q2022

Launch TronFinder

  • new advanced promotional industry “Product Finder” for distributors
  • including stock availability and printing informations across suppliers
  • including all available sales and marketing materials of suppliers
4Q2022

Launch TronCreator

  • new sales tool for distributors to create and manage sales offers for customers
  • supporting general product selections and also complete price quotations
  • using all products in PromoTron platform including support of own products
  • including print price calculations and virtual samples with customer’s logo

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