Bulletin Nr. 2022 / 2 (April)
Welcome to the second PromoTron Bulletin!
Get inspired by industry and products trends. Find out who offers the most ECO products.
Get news on suppliers and PromoTron features and plans. Check out 8 new Ready2Go campaigns.
You can also SAVE 240 EUR on running your e-store and get extra 10.000 products for free ...
Industry Trends
Strong Trends
In recent months, the following trends have been most evident in the promotional industry.
Retreat of face masks and other hygiene products due to declining trend of COVID-19 infections
ecoGrowing focus on ecology and sustainability = new 5,807 ECO products (18,314 SKUs in total)
recyclingIncreased use of recycled materials in promotional products as well as in their packaging
spaTrending sustainable materials - stone and recycled paper + bamboo + cork + wheat straw
gleafMonitoring and efforts to reduce the carbon footprint
person_searchTextile is searched +23% more often than at the turn of the year
local_drinkSummer interest in drinkware is coming (already +18% more impressions)
chargerExpanding range of more functional gadget, wireless charging, etc.
Overall Interest by Categories
TOP 10 categories by total traffic during February and March 2022.
Changes in Interest by Categories
TOP 50 categories with the highest growth and drop in total traffic, comparsion Q4 2021 vs. Q1 2022.
Changes in Interest by Suppliers
Change in total traffic to suppliers' products, comparsion February vs. March 2022.
Product Trends
Growing interest in products
TOP 50 products with the highest growth in total traffic, month-to-month between February and March 2022.
L-SHOP-TEAM GmbH
+915.3%
L-SHOP-TEAM GmbH
+851.1%
L-SHOP-TEAM GmbH
+764.4%
L-SHOP-TEAM GmbH
+724.3%
Mkto Catal Importaciones, S.L.
+268.4%
Paul Stricker, S.A.
+139.8%
SEE ALL GROWING PRODUCTS
Dropping interest in products
TOP 50 products with the highest drop in total traffic, month-to-month between February and March 2022.
Mid Ocean Brands B.V.
-91.9%
Anda Present Ltd.
-90.7%
Mkto Catal Importaciones, S.L.
-89.2%
JUNG since 1828 GmbH & Co. KG
-86.5%
Mkto Catal Importaciones, S.L.
-83.5%
Mid Ocean Brands B.V.
-82.9%
SEE ALL DROPPING PRODUCTS
ECO product range by Suppliers
Stats of ECO products offered by suppliers, based on our own product verification and assignment of ECO indications.
Virtual Sampling Trends
Data for February + March 2022 | Comparsion with October 2021 - January 2022
actions
+35.7%avg./month
logos
+52.9%avg./month
motives
+42.8%avg./month
Supplier
Virtual Samples
(avg./month change)
+39.2% +25.7% +13.3% +10.4% +25.4% +30.2% -21.4%Emailing Trends
Data for February + March 2022 | Comparsion with October 2021 - January 2022
campaigns
+275%avg./month
by distributors
+21,8%avg./month
leads
+22,8%avg./month
sent
+385% avg./month
delivered
+5,74% avg./month
views
+46,2% avg./month
clicks
+23% avg./month
Support from Suppliers
We have prepared a special incentive in cooperation with Paul Stricker for distributors in the promotional industry. This incentive aims to help distributors to go digital and expand their online range with products from popular hi!dea collection products at zero cost.
You can get support of 240 EUR for 6 months to run own e-store or e-catalog with the promotional products. And get +10.000 items higher product quota for hi!dea products for free.
I WANT TO SAVE MY MONEY
Requires Paul Stricker to be activated as a supplier in your e-store for the first time.
News on Suppliers
Newly integrated Suppliers
Details on supplier's integration, assortment status and engagement with individual PromoTron services.
Reiter Polska Sp. z o.o.
complete collection566 products
product data in8 languages
Novelties from existing Suppliers
Amount of new introduced new products by supplier from the beginning of year 2022.
Newly imported products
3 279 models | 9 856 SKUs
| Supplier | New Models | New SKUs |
|---|---|---|
| Anda Present |
2891 | 8603 |
 Newly approved and imported products of the STOCK collection from external warehouse with automatic territorial restrictions |
||
| Clipper |
275 | 472 |
| TejoBrinde |
59 | 485 |
| PF Concept |
33 | 237 |
| Giving Europe |
11 | 30 |
| Mid Ocean Brands |
6 | 21 |
| Toppoint |
4 | 8 |
Newly Templated for Virtual Sampling
Amount of new processed and successfully templated products by suppliers from January 2022.
Summary:
3 499 processed + 3 378 approved
| Supplier | Processed | Approved |
|---|---|---|
| Mid Ocean Brands |
2788 | 2729 |
| Mkto Catal Importaciones, S.L. |
618 | 574 |
| WAGUS GbmH |
65 | 47 |
| TROIKA Germany GmbH |
24 | 24 |
| Xindao |
4 | 4 |
Upcoming on Suppliers
Upcoming Product Data Updates
Overview of upcoming supplier data updates, including an estimate of the timeline.
| Supplier | Comment | Est. Delivery |
|---|---|---|
| L-Shop-Team GmbH |
Updating prices for all provided priceslists | May 5-6 |
| Inspirion GmbH |
Full update - products, printings, prices and images | May 10-15 |
 HELMA 365 s.r.o. |
Processing and adapt to new data and products of 2023 | June 15-30 |
Upcoming Templating for Virtual Samples
Overview of templating queue and planned another suppliers.
Upcoming New Suppliers
A list of suppliers with whom we are actively negotiating and an agreement should be reached in the coming weeks or months.
TronShop News
New Launched Features
Successfully completed and launched new features and fixes to the TronShop platform for February + March 2022.
- Improved PRODUCT CATEGORIES control
- Unlimited individual own product selections via collections including priority product color
- Hidden filtering by selected supplier(s)Products in categories can be chosen through supplier
- Improved PRODUCT FILTERING in supplier settings
- Added new selection area and possibility to filter products by indication(s)
- Available new eco indications to filter and import only ECO products from supplier
- Improved PRICE POLICY settings
- Added auto calculation between MARGIN and MARKUP (to understand what is what)
- Improved price calculation logic to eliminate duplicate prices in more quantity levels
- New PURCHASE ORDER MANAGEMENT and FIRST API integration (TronAPI)
- Launched core of new universal API for promotional industry
- Launched complex new system for management of purchase orders
- Support for uploading printing/production data directly into order items
- Finished and tested API connector to MAKITO (to send send order by a few clicks)
- New COOKIE BAR and configurability
- Implemented new Cookie bar and logic with Approving/Rejecting settings
- Extended Custom Scripts core to define types of scripts and related tracking
- Modified scripts rendering to ignore type of tracking forbidden by user rejection
- Improved PERSONALIZATION
- Added option to define DEFAULT text used (prefilled) in inquiry forms (multi-language)
- Extended GOOGLE E-COMMERCE TRACKING
- Implemented support for "Google Enhanced Ecommerce" tracking for submitting orders
- Improved data gathering for tracking order data
- Platform PERFORMANCE OPTIMALIZATION
- Analyzed traffic for 12 months and identified over 1200 different BOTs
- Created application firewall to block requests from dangerous and unknown BOTs
- Optimized several database qeueries with lower performance
- Several TWEAKS and FIXES
- Using Category/Page Description for fulltext indexing and searching
- Allow "mailto:" and "phone:" in external links
- Improved several small parts of TronShop administration
Planned Features
Quick overview of main areas and features we plan to develop and launch in comming weeks and months.
- Launch API ORDER AUTOMATION with SUPPLIERS (TronAPI)
- Extension of uploading and specification of printing/production data
- First "SendOrder" API connector to PF Concept
- First "SendOrder" API connector to Paul Stricker
- First "SendOrder" API connector to Mid Ocean
- Improve E-MAIL NOTIFICATION and OWN SENDER ADDRESS
- Ability to setup and configure authorized SENDER domain for each webshop
- Centralised configuration of default SENDER + REPLY-TO + BCC (NOTIFY) e-mail addresses.
- Extension of existing e-mail template configuration (multiple notification addresses)
- Improve PDF ORDER NOTIFICATION
- Generation of subtotals in PDF summary with order details
- Increased performance of PDF file generation (multiply accelerated)
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