Bulletin Content



Bulletin Nr. 2022 / 3   (June)

Available Bulletins: Bulletin Nr. 2022 / 5 (October) Bulletin Nr. 2022 / 4 (August) Bulletin Nr. 2022 / 3 (June) Bulletin Nr. 2022 / 2 (April) Bulletin Nr. 2022 / 1 (February)

Welcome to the third PromoTron Bulletin!

Get inspired by industry statistics and find out what's new on the PromoTron platform and with participating suppliers. You can also SAVE 240 EUR on running your own e-store.

PromoTron Performance

Data for April + May 2022  |  comparison with February - March 2022


13.2M
visits in e-stores
 +11.9%
5.6M
virtual samples
 +30.2%
5.3M
products in e-stores
 +8.2%
2.3M
sent e-mails
 -14.8%

Industry Trends

The Latest Trends

Main trends in the last 2-3 months

eco

ECO Movement continues to spread

New materials are appearing - for example coconut, hemp fibers, recycled materials as felt RPET, recycled nylon, and other sustainable materials. beach_access

Summer holidays

Promotions for the goods to be used on beaches and other holiday destinations or generally by tourists are widely reached. temp_preferences_eco

Textile goes sustainable too

The GOTS – Global Organic Textile Standard and The GRS – Global Recycled Standard start to be used in promotional textile production. pin_drop

Made in Europe

Importers and wholesalers react to the current geopolitical situation and a very problematic circumstances of the transport of goods from Asia and start transferring the production or at least the assembly of products back to Europe.

Overall Interest by Categories

TOP 10 categories by total traffic during April-May 2022/




Changes in Interest by Categories

Categories with the highest growth and drop, comparison December 2021 - February 2022 vs. March-May 2022.






VIEW ALL CATEGORIES  


Changes in Interest by Suppliers

Change in total traffic to suppliers' products, Febrary-March 2022 vs. April-May 2022.






VIEW ALL SUPPLIERS  


Product Trends

TOP ECO products

TOP 100 sustainable products by total traffic in April-May 2022.

Bag LarsenMkto Catal Importaciones, SL
LED alarm clock bamboo casing Miri ClockMid Ocean Brands B.V.
Bag GeiserMkto Catal Importaciones, SL
Bamboo Clipboard Bamboard - Natural / SilverAnda Present Ltd.
140gr/m² cotton shopping bag Cottonel +Mid Ocean Brands B.V.
Adult Color T-Shirt Original TMkto Catal Importaciones, SL

SEE ALL GROWING PRODUCTS

Growing interest in products

TOP 50 products with the highest growth in total traffic, between Feb-March and April-May 2022.

LED alarm clock bamboo casing Miri ClockMid Ocean Brands B.V. +1,742.2%
JEAN. Natural straw hatPaul Stricker, S.A. +860.4%
Adult White T-Shirt "keya" MC130Mkto Catal Importaciones, SL +672.9%
EDWARD. Natural straw hatPaul Stricker, S.A. +581.4%
Drawstring Bag SpookMkto Catal Importaciones, SL +581.2%
BONDI. 100% cotton bagPaul Stricker, S.A. +574.4%

SEE ALL GROWING PRODUCTS

Dropping interest in products

TOP 50 products with the highest drop in total traffic, month-to-month between February and March 2022.


Helios short sleeve men's poloPF Concept Int. B.V. -94.9%
T-Shirt Unisex Piccolio® PaintMALFINI, a.s. -94.8%
Helios short sleeve women's poloPF Concept Int. B.V. -94.4%
T-Shirt Kids Malfini® BasicMALFINI, a.s. -93.8%
Heros short sleeve women's t-shirtPF Concept Int. B.V. -93.7%
T-Shirt Heavy CottonAnda Present Ltd. -92.7%

SEE ALL DROPPING PRODUCTS

Virtual Sampling Trends

Data for April + May 2022  |  comparison with February + March 2022

184K user
actions
 +21%
25.1K uploaded
logos
 +7.3%
6.4K saved print
motives
 +12.3%

Supplier

Virtual Samples
Mkto Catal Importaciones, SL3 545 930
 +2.6%
PF Concept International B.V.450 959
 +15.7%
Mid Ocean Brands B.V.303 967
 -5.7%
Paul Stricker, S.A.261 374
 +25.4%
Anda Present Ltd.240 654
 +81.8%
Xindao B.V.176 183
 +5.5%
Giving Europe B.V.65 158
 +1.8%

Support from Suppliers


We have prepared a special incentive in cooperation with Paul Stricker for distributors in the promotional industry. This incentive aims to help distributors to go digital and expand their online range with products from popular hi!dea collection products at zero cost.

You can get support of 240 EUR for 6 months to run own e-store or e-catalog with the promotional products. And get +10.000 items higher product quota for hi!dea products for free.


I WANT TO SAVE MY MONEY


!THIS TIME-LIMITED OFFER IS VALID FOR FIRST 50 DISTRIBUTORS ONLY!
Requires Paul Stricker to be activated as a supplier in your e-store for the first time.



News on Suppliers

New Important Updates

Details on supplier's integration, assortment status and engagement with individual PromoTron services.

Helma 365 s.r.o.
complete collection
671 products
product data in
1 languages
(EN+DE will be added later)
2 pricelists for 2 regions
(CZK for Czech Republic, EUR for Slovakia)
Products
Integrated via XML. Updated 1x per week.
Stocks
Integrated to excel. Updated every 8 hours.
Virtual Samples
According interest and approval by Supplier.
Print Data
Full printing data not provided by supplier.
Print Calculations
Unable to implement without print data.

Inspirion GmbH
complete collection
2627 products
product data in
10 languages

9 pricelists for 9 regions
(Bebelux, Bulgaria, Czech Republic, DACH, Hungary, Ireland, Iceland, Scandinavia, Slovakia, United Kingdom)

Products
Integrated via XLS.
No automatic updates.
Stocks
Integrated via XML. Updated every 8 hours.
Print Data
Integrated via XLS.
No automatic updates.
Print Calculations
According interest and approval by supplier.
Virtual Samples
According interest and approval by supplier.


Novelties from existing Suppliers

Amount of new introduced new products by supplier from April 2022.

Newly imported products 738 models | 2 618 SKUs
Supplier New Models New SKUs
Reiter Polska Sp. z o.o. 68 625
Helma 365, s.r.o. 319 570
MALFINI, a.s. 33 440
Inspirion GmbH 149 328
PF Concept Int. B.V. 46 287
Xindao B.V. 38 86
Clipper B.V. 40 79
Mid Ocean Brands B.V. 49 74
Anda Present Ltd. 7 66
Giving Europe B.V. 15 28
TejoBrinde LDA 6 19

Upcoming on Suppliers

Upcoming Product Data Updates

Overview of upcoming supplier data updates.

Supplier Comment
Par Bakula New printing technologies (S0-S1, ST0-ST3, D1-D4) and full update of printing pricelist (in EUR and PLN) was successfully finished and is available in TronCalculator in all webshops using Par Bakula as supplier.
Adore Pen We have received the first data and it is now awaiting review and subsequent integration, if everything is correct.
New Wave Following requests from distributors using our platform, we sent an invitation to New Wave to participate in our platform. We are now waiting for a hopefully positive response and data for integration.


Delayed New Suppliers & Product Data Updates

Overview of suppliers where unfortunately the planned update or extension is still delayed.

Supplier Comment
JUNG We successfully contacted management who confirmed continued interest in participating in our platform and promised to update the data and prices, which is very old (last update in 2020). However, for now we are still waiting for the latest data. We are ready to make the update within a few days. If updating JUNG's product range and prices is essential for you, please write directly to your JUNG contact person - it can speed up the process.
Cotton Classics This Austrian textile wholesaler has been requested many times by distributors to join our platform. Unfortunately, their response is still negative. If you are interested in this supplier, please write directly to your contact person at Cotton Classic so that they can see the real need directly from you, their customers..


Upcoming Templating for Virtual Samples

Overview of templating queue and planned another suppliers.




VIEW ALL SUPPLIERS LIST ARE YOU SUPPLIER? JOIN US ...



TronMessenger's latest campaigns

We have prepared 2 new Ready2Go campaigns with a selection of novelties from 10 different suppliers at PromoTron's expense. All campaigns are immediately available in TronMessenger. You can send any email campaign within 5-10 minutes. And send 10.000 emails for free! TRY TRONMESSENGER - 14 DAYS TRIAL.
Paul Stricker, S.A.

ECOlogic

EN DE CZ
I want to send this campaign
Mid Ocean B.V.

Cork

EN DE CZ
I want to send this campaign
MALFINI, a.s.

USE IT - WEAR IT - SAVE IT

EN DE CZ
I want to send this campaign

TronShop News

New Launched Features & Fixes

Successfully completed and launched new features and fixes to the TronShop platform for April + May 2022.

  • Extended E-mail Notification Settings
    • You can add multiple BCC (blind copy) e-mail addresses to recieve hidden copy of each email sent to customers for your evidence
    • You can set DEFAULT values for Sender name, Reply-To address and Notify (BCC) address in general settings to avoid settings in each notification template and all language versions
  • Significantly Expanded Options for Order Printing Data
    • The first TronAPI implementation with MAKITO only contained simple data (colour list and note). However, connecting to other suppliers (PF Concept, Paul Stricker and Mid Ocean) required a major extension to transfer all the data these suppliers require for recieving orders via API.
    • You now have the option to change following for each item in the order - print position + print technology + print colour.
    • Now you can also specify a separate Pantone color list and also the exact width and height of your printing (which is required by e.g. PF Concept)
    • You also can check information about the position and technology selected by the customer in the calculator (including supplier codes)
  • New Intelligent Product Sorting within Premium Data Services
    • We've developed 4 new mechanisms to automatically sort products in your e-store every day to sell more.
    • These new mechanisms will be available as part of new Premium Data Services that we will offer to all our customers next week.
    • These mechanisms can rank products not only based on stock availability, but also based on stock movements on the supplier side (i.e. their sales) and also overal traffic and interest across our entire platform
  • TronAPI Integration to PF Concept
    • We successfully finished API bridge to PF Concept’s ERP system for easy sending your orders from TronShop directly to Supplier
    • We are now in the final testing phase and in the coming weeks we will reach out to all of our customers who have PF Concept enabled as a supplier with an invitation to BETA test this new feature for free.
  • Extension of Footer Content Options
    • You can now freely change the sections in the footer (columns) with links
  • Support for Google
    • TronShop can now generate different JSON data structure required for "Google Enhanced E-commerce" scrips (see our support for technical specifications)
    • We have updated Google Merchant Feed according to the new rules published by Google
  • Improved Platform Documentation & Knowledge Base
    • We have improved and clarified the structure of our documentation in the Knowledge Base
    • We have created over 20 new articles on how to manage your webshop
      • email templates placeholders usage
      • how to add a page
      • custom text translations
      • available webshop modes
      • contact settings
      • color settings
      • IfThenPay integration
      • TronShop API integration and technical documentation
      • Default Inqiury text editing by translations
      • and many more
    • More in our Knowledge Base - https://support.promotron.com/kb/
  • Number of products per catalog page added
    • Now there is option to set up number of products per catalog page
  • Many Smaller Improvements & Bugs Fixed
    • The customer list now does not show deleted customers (they can be displayed by checking the "Show Deleted" option)
    • Rapidly improved performance of the most popup windows with product listing in administration
    • Rapidly improved performance of PDF generation (product sheets, order confirmation etc)
    • Allowed "mailto:" as external link URL in Menu
    • Missing and new email templates placeholders were added
    • Validation of Minimum Order Value was added also to Demand mode of webshop
    • Missing translations in „Company profile“ fixed
    • Allowed storing Own products without prices
    • Improved loading overlay when changing product variant counts
    • Fixed recalculation of delivery and payment in cart
    • Fixed search in customers
    • Fixed logic and showing Breadcrumbs for virtual categories
    • Fixed cart error message for small orders under limit
    • Fixed OpenGraph tag for images

Planned Features

Quick overview of main areas and features we plan to develop and launch in comming weeks and months.

  • Own Domain Email as sender for TronShop emails
    • Ability to use your Own Domain Email as sender for TronShop emails
  • TronShop Performance
    • Similary Products rework
    • Custom Translations rework
    • Automatical email sending when order status changes
    • Continuing platform Performance Optimalization
  • Improve platform for Mobile Access
    • Start with improvement platform for mobile access
  • Knowledge Base improvement
    • Structure update for better understanding
    • Addition of missing articles
    • Update of current articles, making redirections
  • Support Processes improvement
    • Support x DEV x Sales departments integration for more efficient work
  • Banners rework
    • Drag & drop order changing, settings editation
  • Customers Logo Activation
    • o Customers logo activation for TronLogo
    • Link generation with customers activated logo for TronShop


Other Bulletins