Bulletin Nr. 2022 / 4 (August)
Welcome to the fourth PromoTron Bulletin!
Get inspired by industry trends and discover what's new on the PromoTron platform and with suppliers. If you are thinking about going digital and be ready for the upcoming main season of 2022, we recommend to check out the AUGUST DEAL. You can save 470 EUR on your e-store solution in first 6 months.
Industry Trends
The Latest Trends
Main trends in the last 2-3 months
park
Preparation for the main season is in full swing
All suppliers are working hard to prepare for the main season. The first suppliers have also already published their new catalogues, collections and products for winter and Christmas (eg. Mid Ocean, Anda Present, Inspirion, Toppoint). And more will follow in the coming weeks. Soon there will be a range of exciting new products and gifts on offer for your clients. bookDiaries and calendars for 2023 It's high time to prepare for the offer of traditional paper calendars and diaries for all those who are tired of staring at the screens of their mobile phones and computers
ecoSustainability, Ecology, Environmental protection and GRS The theme of environmental protection sounds louder and louder. The use of recycled materials is becoming more and more common. For example, promotional textile manufacturers are starting to use post-consumer recycled cotton (the type of cotton that comes from garments already used by the consumer) as well as pre-consumer recycled cotton (cutting waste - the kind of cotton that comes from the waste produced in the manufacturing process). There is also an increasing number of products and interest in the GRS (Global Recycled Standard), which is a product standard for verifying and tracking recycled materials in the final product.
Overall Interest by Categories
TOP 10 categories by total traffic during June-July 2022.
Changes in Interest by Categories
Categories with the highest growth and drop, Comparison March-May 2022 vs. June-July 2022.
Changes in Interest by Suppliers
Change in total traffic to suppliers' products, Comparison March-May 2022 vs. June-July 2022.
Product Trends
TOP ECO products
TOP 100 sustainable products by total traffic in June-July 2022.
Mkto Catal Importaciones, S.L.
Paul Stricker, S.A.Paul Stricker, S.A.Paul Stricker, S.A.
Anda Present Ltd.Mkto Catal Importaciones, S.L.SEE ALL TOP ECO PRODUCTS
Growing interest in products
TOP 50 products with the highest growth in total traffic, between April-May 2022 versus June-July 2022.
Paul Stricker, S.A.
+2,270.8%Mkto Catal Importaciones, S.L. +1,253.5%
MALFINI, a.s. +1,016.0%
PF Concept Int. B.V. +993.7%MALFINI, a.s. +933.1%Anda Present Ltd. +859.7%SEE ALL GROWING PRODUCTS
Dropping interest in products
TOP 50 products with the highest drop in total traffic, April-May 2022 versus June-July 2022.
Anda Present Ltd.
-96.9%Mkto Catal Importaciones, S.L. -89.1%Paul Stricker, S.A. -88.3%PF Concept Int. B.V. -87.6%Mid Ocean Brands B.V. -86.2%Mkto Catal Importaciones, S.L. -84.2%SEE ALL DROPPING PRODUCTS
Virtual Sampling Trends
Data for June + July 2022 | Comparison with April + May 2022
actions
+6.5%
logos
+2.4%
motives
+7.8%
Supplier
Virtual Samples
Mkto Catal Importaciones, SL3 175 519
-10.5%
-10.5%PF Concept International B.V.498 443
+10.5%
+10.5%Paul Stricker, S.A.329 261
+26.0%
+26.0%Mid Ocean Brands B.V.324 078
+6.6%
+6.6%Anda Present Ltd.207 021
-14.0%
-14.0%Xindao B.V.200 562
+13.8%
+13.8%Giving Europe B.V.60 767
-6.7%
-6.7%Special Offer
TronShop News
New Launched Features & Fixes
We successfully completed and launched new features and fixes to the TronShop platform during June + July 2022.
- Special links which open e-store with customer's logo
- We have created a special sales and marketing function "TronLogo Links" (see the Marketing section). You have the possibility to upload the customer's logo in administration, select the landing page and language (e.g. a specific product category) and you will get a special link that you can send to the customer - and when the customer opens the link, customer's logo will be automatically activated on the entire e-store.
- Improvements of sending e-mails
- Now it is possible to activate premium service, which will ensure that all automatic emails (notifications about registration, inquiry, order etc.) will be sent in behalf of your domain = your own e-mail sender (instead of default no-reply@promotron.com).
- Email settings is now centralized on one page, so you can simply set the sender name, ReplyTo address and default BCC for all templates in one place. Of course, you can still set up each individual template and language version differently.
- Several new placeholders have been added that allow additional information to be generated in email templates (e.g. complete billing and shipping addresses or just individual parts for custom styling, bank account, additional contacts, etc.).
- Categories with filter by supplier
- Category configuration was expanded and now you have the option to specify the supplier whose products will be visible in the category in addition to the existing filtering by category/parameters. For example, you can create a category of premium products from a specific supplier.
- Infinite catalogue scrolling without paging
- New feature allows that the next page will be loaded automatically just before the end of page when browsing and scrolling through the catalog, so users don't have to click on pagination. This feature is optional and you can turn it on yourself in the administration or leave the default standard pagination.
- Performance optimalization
- We have worked further to improve the performance of the catalogue and product detail and now browsing the catalogue and products is 15-20% faster than before.
- SSL certificates automation
- Automation of SSL certificate has been completed to ensure that no certificate will ever expire. The system checks all certificates daily and performs automatic renewal before expiration. This feature is available to customers who have a newer version of the TronShop license that also includes SSL certificates.
- Older licenses still require manual review and paid renewal of annual certificates. We recommend upgrading to a newer version, the price of the license is only 7 EUR/month higher.
- Confirmation of payments
- Automatic notification of successful online payment has been implemented - it is sent to customers and, according to the template settings, also as a hidden copy to your sales department.
- Sorting in collections
- The collections did not yet allow you to change the order of the products and the products were ordered as they were added to the collection. Drag&Drop sorting is now available, which allows you to change the order of products in the collection at any time.
- Fixed bugs
- Fixed broken order paging in the customer centre
- Fixed sorting in the search result
- Fixed sorting in collections as a category
- Fixed more minor bugs on the customers’ side
- Fixed bugs with a carousel of last visited products
News on Suppliers
Novelties from existing Suppliers
Amount of new introduced new products by supplier from June 2022.
Newly imported products
312 models | 703 SKUs
| Supplier | New Models | New SKUs |
|---|---|---|
 PF Concept Int. B.V. |
63 | 161 |
| Clipper B.V. |
73 | 154 |
| Xindao B.V. |
48 | 135 |
 Helma 365, s.r.o. |
66 | 78 |
| Giving Europe B.V. |
23 | 59 |
 PAR BAKUŁA sp.j. |
16 | 50 |
 TejoBrinde LDA |
10 | 21 |
Finished Templating for Virtual Samples
Overview of recently finished templating
complete check and templating is finished
new ”Limited Collection” is fully templated
novelties are fully templated (over 300 products)
novelties are fully templated (over 100 products)
Upcoming on Suppliers
Upcoming New Suppliers
Overview of upcoming new suppliers and their ranges within 2-3 weeks (all data issues are solved).
ADORE s.r.o.
Baloušek, s.r.o.
Upcoming Data Updates
Overview of upcoming supplier data updates in next weeks.
| Supplier | Comment |
|---|---|
 JUNG since 1828 GmbH & Co. KG |
We finally reached the agreement with this leading German supplier of sweet promotional articles. Their complete and updated product range and new prices will be available on our platform by the end of August. |
| Anda Present Kft. |
Anda Present has significantly expanded the number of its printing technologies. We are working on an update and new printing technologies will be implemented and available in the TronCalculator by the end of August. |
Upcoming Templating for Virtual Samples
Overview of templating queue and planned another suppliers.
Araco International BV
Reiter Polska Sp. z o.o.
Opened negotiations with New Suppliers
A list of suppliers we are currently negotiating with or have invited to join.
Araco International BV
Stanley and Stella SA
Delayed New Suppliers & Data Updates
Overview of suppliers where unfortunately the planned update or extension is still delayed.
| Supplier | Comment |
|---|---|
 TejoBrinde LDA |
The planned extension of the TejoBrinde integration with printing data, online print price calculation and support for virtual samples has unfortunately been postponed by supplier. Due to the extreme season, the supplier did not have enough time to complete all the data in order to implement its products into TronLogo. We expect supplier will complete the data by the end of year, so we will be able to start the integration from January 2023. |
| ABA Reklama s.r.o. |
Unfortunately, the start of implementation is delayed due to remaining data quality issues. However, we believe that this will be resolved shortly and you will soon find the new APERITTIVO brand and an excellent range of wines, Champagne, Prosecco and more in the PromoTron platform. |
| GRASPO CZ a.s. |
Unfortunately, we still haven't received complete product data that can be integrated into our platform to make the products fully functional. Now in the summer due to holidays, the capacity at the supplier is limited and we still have no information when we might receive the data. |
Reiter Polska Sp. z o.o.
Inspirion GmbH
Brand-it ApS